Brand owners are competing in how to show the product with their face: to demonstrate the high environmental properties of the product. Packaging plays a key role here, because it is she who communicates with the consumer, conveys information about the product and positions it. Now on store shelves, we see a large number of variegated “eco” designs: an abundance of green and beige colors, certificate stamps, inscriptions “bio” and “eco”. All this often leads to suspicion of green washing. After all, the level of recycling of packaging waste in the country does not exceed 5%.
It is important for a marketer who creates Custom CBD packaging for a new eco-friendly product to understand that eco-design is not only about visual design, the choice of color palette and fonts. First of all, this is functionality the optimal form of packaging for collection and processing after its use, recyclable material, minimum weight, the ability to retain the properties of the product for as long as possible.
Moving away from one-off solutions and layering where possible and increasing the percentage of recyclable materials used in packaging are important eco-design trends. The main visual trends: minimalism and simple forms, pure colors, as well as material without application, which in itself becomes a design element. Let’s analyze the design features of the most popular types of eco-packaging.
Biodegradable Packaging
Biodegradability is the ability of a material for custom cbd boxes to degrade when exposed to environmental factors (air, sun, water, or microorganisms). Here, the packaging design is largely dictated by the material from which it is made, as well as the need to protect your product from external influences.
This type of packaging is especially suitable for products that inevitably contaminate the packaging, making the packaging unusable or difficult to recycle for example, for cheese, butter, chocolate. It is important that the size of the package matches the size of the product as closely as possible, which will allow the use of a minimum amount of materials.
CBD Gummies
CBD gummies packaging uses cardboard and biodegradable wax paper. Sales of CBD gummies are up 32.4% year-over-year since the packaging redesign, according to the company.
CBD Chocolate
Vape Cartridge boxes package design is made with natural colors. The manufacturer suggests refilling it in the store or composting it in your garden.
Advice:
- Use the value, look and feel of the material itself as part of the design. Do not fill the entire package with the background, or use natural dyes.
- Brand the peel-off sticker, highlight it with a contrasting color it will add personality and will not damage the biodegradability of the rest of the package.
- Apply a recognizable pattern to the waxed soiled wrapping paper.
Recyclable Packaging
Recyclability means the possibility of packaging recycling with the recovery of useful fractions, which can later be used for the production of new goods and packaging.
